The story of
Tel Aviv, Israel
Fashion has been part of my life since the day I was born and so it was only natural that I started making dresses from my bedroom in Jerusalem when I was still in my early twenties. With the exciting move to cosmopolitan Tel Aviv came late nights sewing in my one-bedroom apartment and eventually, the opening of my studio in 2012.
Having carefully selected my location - one of the most prominent shopping streets in TLV - I was excited to discover that with the opening came a large tourist clientele, arriving in Israel to celebrate their nuptials. Suddenly I found myself shipping wedding dresses to and from Europe to make sure my brides would have the perfect dress (and fit) for their perfect day. Every item I sell is handmade in my studio in Tel Aviv, using the highest quality of fabrics and materials, some imported from around the world and some locally sourced. I pride myself on creating comfortable, affordable and effortlessly chic dresses, whilst maintaining a high standard of quality at every step of the way; from production to delivery.
And most importantly my beautiful brides, I wish that your special day be filled with laughter and happiness.
- Yasmine Layani, Owner & Designer